Read the full piece in Medium.
The Pentagon’s Trillion Dollar Sales Job
Recently the Pentagon announced a 14-stop summer tour touting the troubled F-35 aircraft, designed to show its wares and convince the public that the program is worth the price — $1.5 trillion over its lifetime and already $160 billion over budget.
But this isn’t the Pentagon’s only difficult sales pitch. With a $1 trillion plan to modernize and maintain the US nuclear weapons arsenal, the defense establishment has used creative tactics to market the campaign.